Providing your Gold Platform

Simply and Securely

About Us

Gold is a simple, honest investment.  We have identified eight key issues that are important in the process of investing in gold.  Our business model is designed around this reliable process with the objective of ensuring the safety of your investments.

The key areas of focus are:


We require minimal personal information from our clients and absolutely protect their data.  We will not transfer, disclose, sell, distribute or lease your personal information to any third party.  Registration is fast and easy.  The product range has been carefully researched and buying is simple and safe.

arrow Communication

Although we are largely an online business, we are available to talk to you.  Sharing information with you and building relationships are important to us and form a cornerstone of our business model.

arrow Best Product

We have selected only the best blue-chip gold products available.  All of these are LBMA certified or COMEX deliverable and are guaranteed for purity and fineness.  All the bars and coins we recommend are produced by the world’s best refineries and are known and accepted throughout the world.  We only deal in the actual physical metal and not “paper gold”.

arrow Portfolio Structure

The product range covers a wide spectrum of gold bars and coins, mostly with different weights.  If you are buying only a few ounces then selection is simple.  If you are making a larger investment then the portfolio structure is important.  Liquidity is important.  In the future you may wish to sell only part of your holding and to allow for this flexibility you need to select some smaller denomination bars. Contact us - we are happy to discuss your portfolio structure with you. Feel free to contact us with your thoughts on the matter.

arrow Secure Storage

We offer high security storage with Brinks in Zurich, Switzerland.  Brinks are one of the world’s top three armoured security companies with a state-of-the art security facility underground at Zurich International Airport.  Our storage rates are extremely low and the first year's storage is FREE.  All bullion in storage is physically allocated to each client and stored under your own name with a unique account number.  All goods are fully insured through Lloyds of London.

arrow Safe Delivery

We ship to most destinations internationally. The goods in transit are fully insured.  For orders over $10 000 fully insured shipping is free of charge.

arrow Jurisdiction

This is perhaps the most important consideration when storing physical gold.  Governments have a history of confiscating citizen's gold.  The global banking system is considered to be unstable and not trustworthy.  It is therefore important to select a historically secure storage jurisdiction that is also separated from all banking influence.  The facility we use in Zurich satisfies all these requirements.

arrow Easy to Sell

The true value of gold bullion lies in its liquidity.  All or part of your gold held in storage may be sold at any point in time.  For gold stored by My Gold Platform on behalf of clients, we offer a minimum of 96% of the current spot price.  Payment is made to you via bank transfer within 4 days.

Welcome to My Gold Platform and the world of gold.  Our objective is to build a relationship with you and in so doing, to assist you in “Guarding Your Wealth”.

Who are we?

My Gold Platform is the front-end of a sophisticated global portal designed to assist you in the process of buying gold.  The two founding members and current shareholders are Mike Lillelund and Shaun Houghton.  We currently represent the senior management team and are responsible for the day to day control of the business.

We were both born and raised in South Africa.  Shaun now resides permanently in the United Kingdom with his family and Mike remains based in South Africa.

arrow Mike Lillelund

  • 10 years at management level in the banking industry.
  • 10 years as an independent consultant in the financial services industry, specializing in investments and gold.
  • 12 years consulting to companies and high net worth individuals regarding the acquisition and structure of a holding in physical gold.
  • A lifelong belief in gold as a true store of value. linkedin

arrow Shaun Houghton

  • Highly qualified and experienced in IT systems, Enterprise Architecture and project management.
  • After graduation worked as an Information Technology Manager for 10 years.
  • Thereafter held senior executive positions in a multinational company for 15 years.
  • Five years as a Strategic Technology Consultant to multiple large corporates.
  • Loving the new challenges of the gold business. linkedin

We have analysed the international bullion market and selected the best for you, our client. The result is My Gold Platform. Enjoy the experience.

Purchase gold with your debit, credit or PayPal account. Dismiss